The Direct Line for Business project involved redesigning and modernising the existing website.
Working within the scrum team and closely with UX and Design teams, my role focused on front end design and UX requirements for all the main areas of the site plus involvement in the website structure.
I was keen to ensure the Direct Line for Business website had its own distinctive look and voice, whilst comfortably sitting alongside the personal insurance website and worked within the Direct Line brand and digital guidelines. To complement the website design I organised and art directed a substantial photoshoot, which created a library of distinctive imagery illustrating key insurance products that the business offers.
To ensure project continuity in the future, I created style guidelines detailing the page structure and available assets to be used alongside existing brand and content guidelines.